DHC Q10 Moisture Care liquid foundation

DHC are a Japanese brand that launched in the UK earlier this year. Their liquid liner is my favourite EVER, so when I heard they were launching a new foundation, I knew I had to check it out.

The Q10 Moisture Care Liquid Foundation* offers a medium to full coverage, whilst keeping your skin moisturised. It contains coenzyme Q10 - an ingredient that helps fight free radicals in the skin, offering an anti-ageing effect.

DHC Q10 foundation
DHC Q10 foundation swatch
Swatched straight from the pump

DHC Q10 foundation swatch on face
Blended out on face
The bottle is nice and light and comes with a handy pump dispenser. The formula applies evenly and leaves skin with a slightly dewy finish, despite having quite a high coverage level. I think the coverage was a little too heavy for me who usually goes for something light-medium, but it perfect for anyone that likes something fuller.

At the moment there are 4 shades available. The swatches you can see are the lightest shade: 00. As the brand is from Asia, the pigmentation does lean towards more yellow tones and when I swatched it on my wrist I was a little concerned it wouldn't be a good match for me. On my face it looked much better, and in fact helped to disguise some of the redness in my cheeks. Wear time is good and it lasted me about 8 hours without a primer, so not bad for a liquid foundation.

While the foundation isn't quite right for me, I think it will be excellent for anyone with slightly darker skin and that likes a heavier coverage. The liquid eyeliner still holds the number 1 spot in my heart from this brand!

You can buy DHC via their website, and 40g will set you back £25.

Do you like the sound of this foundation?

 *PR sample


  1. I've never heard of this brand before but this looks lovely! Bit concerned about only having 4 shades though, I'm super pale. Do you know if they'll be making any more?

    Claire | AgentSmyth

    1. I'm not sure at the moment - it would be nice if they did, but I guess as an asian brand their primary market is there. x

  2. I've never heard of this brand but only 4 shades being the lightest not a good match for you sounds like they screwed up on the english market :(

    from isabela at fusels.com | bloglovin

    1. I think it would work for a lot of people, just not super pale or super dark x

  3. Ohh...I do like the sound of this.
    Like many others I haven't heard of this brand but I guess my skin is slightly darker than yours, a little yellpw undertone and I do prefer a higher coverage..
    Hhhmmmm..Looks like it ticks a lot of boxes for me!

    oOo Becky oOo

    BKY Bubble oOo Beauty, Life, Baby, Bits & Bobs

    1. sounds perfect for you in that case! :) x

  4. Hi Kat,
    I use their cleansing oil ( which I LOVE) and never realised they did make up. The foundation does look a little yellow but the formulation and finish sounds really good! I'm off to have a look at their site now! ;)

    1. I love their makeup! The cleansing oil is also such a cult product x


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