Concoction are the new kid on the hair care market. For a long time we've been able to get tailored skincare products, but hair care has always been a bit limited. You could get something for curly hair, but what if you had coloured, curly hair? Or bleached blonde, fine hair?
This is where Concoction comes in. A customisable shampoo service with hundreds of possible combinations, you choose a base shampoo, and then two Super Serum shots. Once at home, simply snap the end off of the Super Serum ampules, add them to your chosen shampoo, shake well to blend and you're good to go!
There are 4 different scented base blend shampoos and 8 Super Serums. The Super Serums include options for blondes, brunettes and redheads, curly hair, moisture, volume and more. It's up to you if you want to choose two different Super Serums if you have more than one issue (for example, my hair is lacking volume, but also gets a lot of heat styling) or you can choose two of the same for a double dose.
All of the base shampoos contain silk amino acids and essential oils and will help to nourish and protect your hair no matter which blend you choose.
You get 250ml of shampoo for £14, which may seem pricey, but when you consider the fact you can get a tailor made shampoo for your specific needs, I think it's pretty good.
At the moment Concoction only offer 1 conditioner - 'Creme de Concoction' which will help moisturise hair and tame frizz, and is infused with orange, patchouli and lemongrass essential oils. I think it would be nice if they expanded this line a little, as not all conditioners work for all hair types. 250ml will set you back £16.
You can buy Concoction online, or visit them in their pop up shop in Selfridges London. I think this is a great concept and can see it being really popular.
What do you think of being able to customise your shampoo?