Top of my list is the Day by Day tan lotion* from Kiko cosmetics. Kiko are a reasonably new brand to hit the UK, originally hailing from Italy. I'd heard a lot of rave reviews about their makeup, so had high hopes for this every day tan.
I woke up to a very subtle hint of colour, no horrible patches and best of all, no orange sheets. Result! I repeated again the following evening and this developed into a light golden tan, which still looked very natural. I did have a couple of darker patches, but I'm laying the blame for these at my crappy exfoliation beforehand (yes, you do still need to exfoliate before daily tanners).
I think that this does a great job, and of course if you fancy a darker tan, you can just keep applying every evening to build up your desired shade.
The Kiko Day by Day tan retails at £11.90 and can be found in Kiko stores and on their website.
*This post contains PR samples, my views are honest as always.