Introducing:My Showcase - the new way to shop for beauty

If you’re looking for a new way to shop for beauty, then listen up – you’re going to love My Showcase. The brainchild of Nancy Cruickshank (who founded Handbag.com), My Showcase mixes up the old school ‘party’ style sales format but brings with it over 30 amazing brands that are less easy to find on the high street. It’s kind of a mix between an Avon party and having Space NK visiting your living room or office.

Among the brands on offer from My Showcase are Aurelia Skincare, Face Stockholm, S5, Elizabeth's Daughter, Dr Lipp, Antonia Burrell  - the list could go on forever. Each brand has personally been picked by Telegraph Magazine Beauty Editor (and My Showcase co-founder) Kate Shapland for being something a little different to the norm.

my showcase beauty products
my showcase beauty book

As well as offering a ‘showcase’ (party) with one of their stylists (this is what they call the salespeople) you can also buy products directly via the website, so if you’re looking to just make a purchase then it’s really easy to do so. That said, I think the showcases are a great idea – it’s not often you get someone coming to you that can talk through so many brands and so many different products, rather than just trying to sell you everything from a single brand. A lot of these brands are often only available online, so it’s a nice way to get to try them out at home with a group of friends and a few glasses of wine.

My Showcase kindly sent me a few pieces from their brands and I have to say I’ve loved everything I’ve tried. If you’ve not come across Andrea Garland’s lip balms before then you definitely need to rectify this! These natural balms come presented in the cutest vintage style pillboxes with different illustrations on the front. They keep your lips hydrated and smooth as well as looking seriously pretty when you get it out of your handbag for a quick top up. At around £15 each, they make a lovely gift idea, or a nice pay day treat for yourself.

Face Stockholm is a brand that I’d seen in Fenwick on Bond Street before but had never really tried myself. They have such a massive range of makeup and nail polish and come in at mid-range prices. I have my eye on a few neon shades from the nail polish line – they’re some of the brightest ones I’ve seen in a long time!

I’m also loving the roll on perfume from Sage. It’s quite pricey (£30) but is a pure mix of perfume oils so the smallest amount leaves you with a beautiful subtle scent for hours on end. The fact that the packaging is seriously pretty is also an added bonus!

My Showcase are adding lots of new brands and products to their lineup for spring/summer including Jane Scrivner, Mio, Vita Liberata and much more. All in all, I’ve really enjoyed my experience with them and I’m looking into holding a showcase in my office one lunchtime as I know a lot of the people I work with would love the brands they look after!

You can find all the information on booking a showcase, the brands and make purchase via the My Showcase website.

Do you like the idea of My Showcase?

*PR samples

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