Lottie London are the new kids on the block and have created a key range of beauty tools (think brushes, tweezers, mirrors, nail files etc.) plus a massive range of more than 60 nail polishes in pretty much every colour you could think of.
The brand is *technically* aimed at a slightly younger audience than me (16-24 year olds) but I don’t care; us 30-somethings are allowed to like pretty pastels and cute slogans too.
I’ve been testing out a few products from the range and I’ve definitely liked what I’ve seen. The makeup brushes are incredibly soft to the touch and seem to be decent quality, despite the lower price scale. There was a tiny bit of shedding during washing, but at around £5 each or £20 for a set, I think these are really good value. The pastel coloured handles are also super pretty – I don’t have anything similar in my collection and LOVE it. They’re also vegan, so perfect for anyone who likes to avoid natural hair brushes.
The nail polishes are also around the £5 mark and while I don’t have any to show you at the moment, the range of shades at the press launch was pretty impressive. They’ve got everything from nudes right through to full on glitter explosions and are at a price a lot of people won’t mind paying to trial a new brand. To take all that nail polish off, there's a sponge pot polish remover which works nicely, although I'd recommend only using it for non-glitter polishes to avoid immediate sponge destruction.
There are some rather cute handbag mirrors and nail files that also for part of the range - these give a nice pop of colour and a fun slogan to look at and I think they’ve definitely hit their target market with the ones they’ve picked.
All in all I think it’s a lovely range and one that will definitely appeal to a wide market. You’ll be able to find Lottie London online at Superdrug from 11th March and at ASOS from April.
What do you think of this new brand?