07/04/2014

Folli Follie and Kids Company charity bracelet launch

I’ve long been a supporter of the Kids Company charity, so was really pleased to hear about the partnership accessories brand Folli Follie are undertaking to support them.

Kids Company works with vulnerable inner-city children offering emotional , practical and educational support and was founded by Camila Batmanghelidjh in 1996. Since then, they’ve helped thousands of in need children, offering tailored support to each individual. I attended a talk at Selfridges last year during Charlotte Tilbury's Rock n Kohl events where Camila was speaking and it was really inspirational to hear how they helped so many young people who had been through so much.

Folli Follie Kids Company bracelet box

Folli Follie Kids Company bracelet box

Folli Follie Kids Company bracelet

This year, Folli Follie are launching a beautiful bracelet* in the charity’s signature pink, which features both the Kids Company logo and also Folli Follie’s iconic Heart4Heart design charm. They previously collaborated back in 2012 on a wider range of pieces, but have chosen to focus on the bracelet this year.

25% of the sales from the £50 bracelet go direct to the charity – it’s great to know the jewellery you wear can also support a good cause, while looking pretty. The Kids Company and Folli Follie bracelet launches online and in Folli Follie stores this month.

Have you heard of Kids Company before? Do you like the look of this bracelet?

*PR sample
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