Paul and Joe new launches

Paul and Joe make some of the prettiest makeup around. There's often a cat theme running through the brand and their recent cat shaped blusher sticks just looked far too cute to ever use!

Originally hailing from France, the brand gets its names from founder Sophie Albou's two sons (Paul and Joe), and prides itself on making quality cosmetics with a quirky packaging twist.

Paul and joe new products

Paul and joe new products

Paul and Joe liquid liner and glossy lip colour swatch

I've been testing out a few of the new launches from the brand, my favourite of which has to be the Liquid Eyeliner*. A felt pen style liner, it comes in two shades - True Black and Sepia Brown. True Black is an intense black and highly pigmented, and once applied, lasts all day without budging. Its soft felt pen nib makes creating both thick and thin lines really simple, and I've been using mine every day to create the feline flick I love on my upper lids.

It's really long lasting, and easily sees me through a 12 hour day without fading, cracking or smudging and is one of the best felt pen liners I've used in a long time. It costs £18, which may seem pricey, but when it's this long-wearing, it's definitely worth the extra few pounds.

Next on the list are the new Glossy Lip Colours*. Somewhere between a lip gloss and a lip stick, these offer a high shine finish and a vivid colour for lips. They come in 10 shades, covering everything from soft nudes, to brighter oranges and although super glossy, don't feel sticky at all on the lips.

I tried shade 05 Tunisia, which is a bright orange colour, and I think this would look beautiful worn in the summer. It's not the best shade for someone with my complexion, but I really like the feel of these and would definitely try another colour more suited to my skin tone. £20 each.

Last, but by no means least is the vintage inspired Rose Treatment Balm* from their new bath and body range. I adore the retro style packaging on these products and the rose balm smells absolutely amazing. It's designed to be used on dry patches on elbows, knees, cracked heels and any other parts that might need some extra help. It comes in a tin, making it perfect to pop in your handbag for application on the go. It can also be used sparingly to help smooth frizzy hair, making it a real multi-use product! £20.

You can find Paul and Joe online from ASOS, and in store at Harrods, Selfridges and Fenwicks New Bond Street.

What's your favourite piece from their new collections?

*PR samples


  1. Paul and Joe packaging is the best! Love the colour of that gloss:)

    Sophierosehearts x

  2. That gloss is AMAZABALLS!!! Wow and as for the packing they always win me over!


  3. Kat that lipgloss is gorgeous! What a crackin' colour! and the eyeliner looks lush!

    Lucie // Fatbeautyx // My latest post ( Cocoa Brown 1hr Tan Mousse* Review ) // Vote for me in the #UKBA14

  4. I just love their packaging. The pigmentation of the gloss is amazing, it's so thick! xx

  5. The lip colour is so gorgeous! A perfect summer shade. xo

  6. the packaging for that balm is stunning! I have never heard of this brand before! Thanks for introducing me to them!


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