Rimmel Apocalips review

This week saw the launch of the new 'Apocalips' from Rimmel. A mix between a lipstick and a lip gloss, these liquid lipsticks have been causing a sensation among beauty bloggers.

I have to thank the wonderful Charl for sending me two of these beauties as for reasons unknown, her local Boots put them out early and knowing how desperate I was to try them, she sent me the shades ‘Big Bang’ and ‘Apocaliptic’.

The shades:

Big Bang is a classic red colour. Aside from the glossy finish, it’s what I’d describe as ‘vintage red’.

Apocaliptic is what I like to call a ‘power pink’. It’s bright pink, blue based and I think it will look good on most skin tones (even my pasty white).

Left - Apocaliptic, right - Big Bang

The application:

Apocalips come in what looks like a funkily shaped lip gloss tube. The bottom of the tube is clear, so you can get a really good idea of what the shade is, without having to open it up.

There is a doe-foot style applicator which make application really easy, although if you have a thin upper lip like me, be careful with the bright shades, as if you go outside of your lip, it really shows! One dip in the tube was enough to do both my lips.

I did go for the traditional lipstick application method of ‘apply, blot, reapply’ as for me, I find this gives the best staying power (and also stops any product going on my teeth).

The test:

I decided to give these a good trial as I was intrigued about their staying power. So, I ate and drank and to be fair, they stayed on pretty well. The glossy finish wore off, but a nice stain was left behind.

I also tested them a bit more by wearing them to my exercise class (yes, I was the idiot wearing bright lippie whilst sweating it out). Surprisingly, they stayed put, aside from one small incident where I hit my face with my hand and smudged it (my bad).

Me wearing Apocaliptic

The verdict:

I love them. They are long-lasting, non-drying and have a great variety of shades (8 in fact). For £5.99, they are a total bargain and remind me of a more creamy version of a YSL glossy stain.

You can find them at Boots and Superdrug. Run and get yours fast! 


  1. These shades are popping! They look lovely, the one your are wearing looks fab, you look great! I wish I was brave but you know I am not.
    I am road testing mine today. I will wear it to my spin class at lunchtime and see how it holds up!
    I have high hopes for it :-)
    Lot of love xx

    1. Let me know how you get on! My mission is to get you in a bright colour ;) xx

  2. I've heard so much good stuff about these lip products :) Really can't wait to try one! xx


  3. I'm not a fan of lipglosses, but a lipstick/lipgloss cross sounds good, and I love the colours, especially the red :) You look great! xx

    1. they are definitely more lipstick than gloss, but such an unusual finish :) x

  4. Are these really sticky like a gloss or more like a lipstick? I hate it when your hair sticks to your lips :-)


    1. I don't think they are sticky at all. I hate sticky gloss too, so you will be fine :)

  5. these look great hun! I want some but cant decide what shades! xox

  6. I love the look of these - someone please tell me why I'm on a spending ban again?! That shade looks so pretty on you! x

    Evelyn @ We Were Raised By Wolves

  7. This colour looks gorgeous on you! Really want to try these out now, and the price isn't too bad either - great review lovely :)


  8. This looks great on you! I won't be buying this though, I never buy Rimmel products. X


  9. Really want to try big band, you look gorgeous!



  10. I like the look of Apocaliptic, defintley have to check these out next time im in Boots x


  11. these look fab! will definitely pick some up when the spending ban ends x

  12. Yep I still need Big Bang in my life (like I really need another red in my lip collection :S)

  13. These sound amazing! Rimmel definitely has some of the best drugstore beauty products! :) Found your blog via the Finally Friday Link Up! I am your newest follower ~ can't wait to read more of your posts! :)


  14. Apocaliptic looks gorgeous on you Kat!

    I picked them all up earlier this week as the Boots near work put them out early, on 3 for 2 and I have no willpower. Worth every penny so far! x

  15. I bought celestial today. Can't wait to put it to the test!



  16. I really want to try these! The colours look so lovely and bright! x


  17. I'm loving these too. I actually prefer them once the the gloss has come off and they look more like a stain. x

  18. Very pretty, brightens the look up immediately and that red shade suits you big time! X x


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