I had the chance to get acquainted with Cheekathon a couple of weeks ago with an evening on board the Good Ship Benefit, which is a Benefit themed boat temporarily located on the Thames in London. It’s open to the public and offers makeover, brow treatments and a full cocktail menu – perfect for an evening out with the girls! Along with a whole load of pastel cake pops and a slight hint of sea sickness (apparently boats aren’t really my thing) the lovely ladies at Benefit gave us a quick lesson on how to make the most of the Cheekathon palette.
Dandelion is the perfect blusher shade for anyone with a fair complexion like me – on darker skins it could work nicely as a lighter highlight shade without a huge amount of shimmer. Dallas, Rockateur and Coralista work well across skin tones – each has a different finish to it (with Rockateur being much more shimmery) and can be used very softly for a slight flush of colour or built up for a much bolder look. Hoola is one of those iconic bronzer shades – the matte finish means you actually just looked tanned rather than made up and although the pigment is slightly warm on me, it’s one of those shades that can work on virtually everyone.
I absolutely love the packaging for Cheekathon - it's the usual Benefit style with colourful graphics and a tongue in cheek approach, plus the giant mirror inside makes it easy to see what you're doing application-wise!
It's not the most portable of palettes as it's pretty generously sized, but I think it's one that would get so much use at home that it's well worth purchasing, even if you do already have one or two of the blushers at home.
Cheekathon costs £44.50, which when compared to the cost of five full-sized Benefit blusher boxes is an incredible saving of over £70!
You can find Cheekathon exclusively in store and online from House of Fraser.
What do you think of the new palette from Benefit?
*contains PR samples