IMATS London 2014

This weekend played host to the annual IMATS (international makeup artists trade show) in Central London. A three day show packed full of makeup brands, demonstrations and talks by top artists, it's a beauty lover's dream! This year was my first year attending the show, and despite many hours spent reading up reviews of past years, I wasn't quite sure what to expect.

I arrived bright and early Saturday morning with my shopping partner Gemma, from Flutter and Sparkle, and pretty much as soon as we were through the doors we made a bee line for the NARS stand, as last year they had some amazing discounts on products. This year was no different, with some lines at 30% off and an amazing variety of gifts sets, each of which was £15. I went a bit crazy (see tomorrow's haul for the evidence!), but it seemed a bit rude not to...

IMATS london 2014 aerial shot
IMATS london 2014 bloggers
Sheenie, Laura and Gemma
IMATS london 2014 bloggers
Gemma and Jade
IMATS london 2014 bloggers
Peering through my purchases...
IMATS london 2014 hakuhodo makeup brushes
IMATS london 2014 inglot lipsticks

IMATS london 2014 make up for ever

IMATS london 2014 occ lip tars

IMATS london 2014 body painting model

As we made our way around the other stands, it was great to see some amazing body painting and special effects transformations happening. There was everything from zombies to faerie type creatures being created, and because we arrived so early in the day, we were able to see the transformations as they progressed throughout the day.

At 11.30, Gemma, Laura (from Laura Lou Makeup) and I sat down to listen to a talk by senior MAC artist Pablo Rodriguez, who lead us through four key makeup looks for AW14. This was one of my favourite parts of the day - it's not often you get to see how high fashion/editorial makeup looks are created, and it will be interesting to see how these pass down to the high street over the next few months.

Over the course of the day I did a lot of shopping - some brands had discounts of anything between 10-40% off their usual retail prices, which was great (this was often more if you held a Pro card). It was also nice to see brands such as Makeup Forever, Sugarpill, Inglot, OCC and Lime Crime that aren't always the easiest to find in the UK. There were a few brands missing that I'd love to have seen there - Illamasqua for one - and for the life of me, I couldn't work out why people were queuing up for over an hour to get to the NYX stand (Their products are great, but an hour?!)!

I would definitely love to go along again next year and see more of the talks - these were definitely one of the things for me that made it into a complete experience, rather than just a discounted shopping opportunity.

I'll be posting my haul post tomorrow, so keep your eyes peeled for that. In the mean time, here are some of my favourite photos of the day...

IMATS london 2014 mermaid lady

IMATS london 2014 mermaid lady glitter legs
IMATS london 2014 mermaid lady glitter finished look
The finished look
IMATS london 2014 scary horned man

IMATS london 2014 Zoe Newlove Marvel body painting

IMATS london 2014 body painting

IMATS london 2014 body painting feathered lady

IMATS london 2014 body painting puck transformation

IMATS london 2014 body painting puck transformation finished look
The finished look
IMATS london 2014 body painting zombie prosthetic faces

IMATS london 2014 body painting giant cricket man

IMATS london 2014 applying lipstick

IMATS london 2014 applying prosthetics to face

IMATS london 2014 robocop man

IMATS london 2014 sugar skulls body painting

IMATS london 2014 sugarpill ladies

IMATS london 2014 winged lady

Were you at IMATS this year?


  1. Looks amazing, I can't wait to see your haul. I want to go one year x

    Kate | A British Sparkle

  2. I can't wait to see your haul ha... im gutted I didn't go in the end, it looks and sounds like so much fun x
    Beautyqueenuk xx

  3. This looks so amazing!
    I love how it's looking at make-up from an everyday usage to the amazing effects it can have,
    That guy that looks like his chest is ripping open....WOAH!

    Can't wait to see your haul, sounds amazing!

    Kelly from | DayDreams & DaisyChains

  4. Wish wish wish I had gone, the makeup artistry photos look incredible!

    Frankie Boo Blog

  5. going to imats in London is on my bucket list! I know its a busy thing, so my anxiety wouldn't cope currently, but one day because it looks amazing!

    Catherine x

  6. awesome post!!!!!! i want to go back and do it all again!!! cant wait for next year already !! thanks so much for coming to see me!! love the cheeky action shot !! xxxx

  7. Fab post, Kat! You captured the event perfectly.

  8. It looks so amazing, I can't wait to see the haul x


  9. I'm definitely going to try and get to IMATS next year, every year I ooh over people's photos but I never end up going! Although I deffs won't be queuing for an hour for NYX!


  10. Amazing photos!! Hope you had fun & it was great to see you xx


© Tales of a Pale Face | UK beauty blog | All rights reserved.
Blog Layout Created by pipdig