Why you need a Liberty loyalty card

Like beauty? Live in London? Then get yourself down to Liberty and sign up for one of their beauty loyalty cards.

At first glance, these might seem like any old store points card, and in principle they are, but these offer something a little extra special every so often.

I get an email from Liberty Beauty about once a month telling me my points balance (usually not much), but the most exciting thing is hidden near the bottom of their email.

Marked 'rush to counter', they frequently offer you a chance to try a product from a brand for free. All you've got to do is go to the counter and show your email/loyalty card and get one before stocks run out.

From emails like this, I've previously managed to try out Hourglass' Script eyeliner and on Tuesday got my hands on Anne Semonin's Eye Express Radiance Ice Cubes (worth £44!).

You have to be quick (I'm talking within 24 hours normally), so it's really only good if you live in London, but if you do, why not sign up and get one; they're free after all...


  1. this is good. I had no idea!

  2. I so wished I lived in London, there is so much going on all the time! The rewards with this card seem great!

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    1. it's great if you live in london. Unfortunately they don't do the offer by post which is a shame x

  3. What a great tip, I didn’t even know they did a loyalty card, will have to pick one up the next time I’m there. Thank you for sharing :-)

  4. I used to get the Liberty goody bags (well, once!) and it was amazing! x

    1. they sound amazing! I love their gift with purchase they do each year. am saving for this year's one already ;)

  5. Wowee. I'm off to this shop ASAP! X


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