The Rodial product is a bit like liquid botox - I tried it out a few times and it basically freezes the skin around your eye, diminishing wrinkles (temporarily of course). Now, this retails at over £100, so I won't be buying it, but I thought that if the Aldi version did the same thing for under a fiver, I would be on to a winner.
Wrinkle Stop contains 'Syn-Ake' an ingredient that is based on the premise behind snake venom - freezing muscles/skin which then minimises wrinkles (don't worry, it doesn't actually contain any snake products).
It looks like a pretty standard eye cream once you get it out of the tube, and once applied, I waited for the numbing sensation to begin.
Sadly, I was underwhelmed, as it didn't really have the same effect as the Rodial product. I didn't really feel any numbing/freezing sensation and my wrinkles looked the same.
That said, it was lovely and hydrating and as an eye cream, works fantastically. They have conducted research on this product and have proved that it does help to reduce crows feet by 24% over 28 days, so I will carry on using it and see if it makes a noticeable difference.
It might not have had the same immediate sensation as the Rodial product, but nonetheless, I'm quite impressed by the quality of this cream (as an eye cream), and for the price, it's a bit of a bargain.